How to Write A Winning Home Buyer Purchase Offer Letter
With the flood of multiple offers arriving every day at sellers' doorways, today's competitive buyer requires a way to stand out above the crowd. Being financially well qualified isn't the only thing that can get them to the winners circle first. If a buyer is going to be successful in beating the other buyers with a good financial background they must have a competitive advantage. This is possible by a short and well-written personal letter to be used as the cover of a formal buyer's purchase offer. The recent turbulence has further added considerable frustration for buyers to the home buying experience. The current marketplace has increased the workload of agents who are sometimes required to make up to 20 proposals before they can meet with a successful result which causes stress for all of the team. It is especially heart breaking watching a first time home buyer lose out on a home they fell in love with. What should be a relaxing, pleasant experience has turned into an often negative and depressing one for many. After having experienced this unpleasant situation, I began to think there must be ways to do something different to be noticed by my clients... But what was it? This issue sat on my mind for a while, and then one day it hit me! I needed to somehow make an appeal to the emotional needs of the seller by demonstrating that a purchase offer is from someone who is actually. This came to light as I was thinking back on one particular occasion when I was showing a young couple, buying their first home, a house that was just put up for sale that morning. The couple arrived in the afternoon and the house had been shown we buy any house numerous times. The owner was there and was waiting for us upon entering the property with a smile. Instead of leaving as most sellers do but staying. Being the talkative type They were pleased with their house that they had maintained and even gave us a complete tour of the entire property and everything. The tour continued and I observed the owner bonding together with my new couple. And after we parted, they were sure to be the new owners of that beautiful home. Later that afternoon when I spoke with the sellers agent, she said that the sellers were so delighted with my buyers that they would accept their offer , even though they were offered multiple times on the very first day. Typically , buyer agents do not have the opportunity to get that personal with sellers, but I learned many things from that short encounter. I realized that my responsibility was to customize my buyer by crafting a professionally written note that I could send as the cover with each purchase offer. The letter needed to paint an enthralling, vibrant picture of each buyer in a way that was more than just a written word. The letter should come from the heart, connect with the sellers and show a a sincere sense of excitement for owning the home. Then, I set to work creating the sample letter to serve as a template that I could share with my buyers. I also suggest that they write a personal letter, highlighting who they are and present it as the front cover of their purchase package. Overnight I began seeing a difference in sellers attitudes when they saw our personal offers coming from real people. I've listed below the key elements necessary for engaging your seller's attention while looking over a buyer's purchase offer letter. Dear Seller: Begin your letter with an appropriate salutation , such as "hello" or "greetings". Make use of the seller's name when possible. A friendly and professional manner sets the tone for a welcoming start. Short in length: Keep it short and sweet. Your letter should not be more than 3 or 4 paragraphs in length. If the letter is too long you'll lose the buyer's attention in the sea of words. Start with an introduction paragraph and finish with a "wow" paragraph summarizing. Let the seller leave with an impression that is lasting of your prospective buyers living in the home. Make sure you use Good Grammar: This sounds elementary, but a grammatically appropriate letter will draw the attention of readers just as badly as it could kill a deal because it turns off the seller. Use complete sentences and try be careful not to employ slang or inappropriate terms. Also, you should write in formal manner. Make Yourself Known: Put yourself in a positive image when talking about yourself. What characteristics or traits make you standout as a "special" individual. Are you committed to your community, volunteer your time or even volunteer your time. One word of advice however, be sincere and humble. This is not the time to brag and shout at your chest. Add a personal touch Show your true feelings, emotions and excitement. Your sincerity and authenticity will be apparent. You have nothing to lose, and all to gain. Why You Love the Home: Try to connect emotionally and honestly explain to the seller what you love about the property and the reasons you want to live there. Find your favourite spot in the house and talk about it. "I really love the backyard oasis and can't wait to spend many wonderful afternoons swimming in the pool". The Love Thy Neighborhood: Many buyers select a house based on the neighborhood that surrounds the home. The seller was thrilled and so should you. Another way to establish a relationship and communicate with your seller. Express that point in a couple of sentences. " I will enjoy taking evening walks along the relaxing moonlit trails". Imagine Yourself Living In The Home This is a fantastic idea for closing the paragraph. If a young couple is buying a home, let them know how excited they will be to bring their family home and spend many enjoyable years making good memories. Words will begin to come out as you start writing. It should be an emotional punch line that binds the seller with the buyer to the point that they shout out " I like these buyers and want them to live in my home!" Financial Stability: You want to make sure your purchaser is financially secure, so shout it out. It's a good time to show a bit of boasting can't hurt. A successful career in the Fortune 500 company or a young and up-and-coming professional with a promising and bright career will surely attract the attention of the seller. The seller will be more comfortable when the buyer is financially secured. Make sure to include a Pre-Qualification letter with your package. This is a further aspect of a successful acceptance.

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